While the usage of mobile has matured so have the tools, technologies, measurement, and efficacy of mobile marketing.
• Where is your customer this summer and what are their technology priorities?
• What are the opportunities to reach them on-the-go, in-market, and while traveling?
The good news is that for successful tour and travel companies, the opportunity to create highly effective and successful mobile strategies exists today. Through a well informed mobile strategy, these brands are able to communicate with their current customers while reaching new guests in ways that fit the modern lifestyle. Whether social media, mobile apps, mobile display, mobile wallet, or location based beacons the ability to target defined audiences, provide real-time offers, and capture customer data a mobile strategy is now a critical part of your overall marketing strategy.