Jolyn Laney is a seasoned expert and Partner in Destination, Tourism, and Brand Marketing Strategy at Turas Media, bringing over two decades of experience to the travel, tourism, and consumer brands sector. Her career is distinguished by her leadership of innovative, highly effective strategies and award-winning campaigns.
Jolyn currently leads Turas Media's advanced AI Content and Video Creation studio, providing
cutting-edge insights and actionable solutions for clients looking to revolutionize their digital presence.
Her extensive background includes serving as the former deputy director of marketing and advertising for the Nevada Commission on Tourism for Travel Nevada, where she directed award-winning campaigns to drive state-wide travel.
Before that, she was an Agency Partner Manager managing Six Flags Company (now Cedar Fair), where she developed and executed national media and marketing strategies for 27 amusement park properties nationwide. She also possesses valuable experience with one of the industry's most successful Online travel agencies (OTAs): Vegas.com.
Jolyn's core expertise lies in crafting compelling stories and driving innovation across online, social media, and emerging digital advertising channels. Her deep understanding of integrated digital marketing and its role in delivering exceptional visitor experiences makes her an indispensable asset to any strategic project.
Speaking Events
During her marketing career, she has spoken at numerous digital marketing conferences, including the 96th Annual Destination Marketing Association International Convention. She had the privilege of being one of four panelists to speak during the general session, "Google & the Global Consumer," alongside the Vice President of Global Online Sales at Google.
Interviews
The Innovation Hour (Radio Interview) – Host: Jane Doe. Aired on KXYZ 98.7 FM, September 4, 2019. (Link retired by station.)
Media Mentions
Las Vegas Sun (Article Mention): "Technology, social media changing how tourism leaders market Nevada," by Richard N. Velotta, published December 8, 2020. View Article
Featured Expert - Case Study: Quoted in This Is Reno article, "Google chooses Nevada Commission on Tourism’s ad campaign for success-story case study". The feature highlights the success of the campaign she led. link Case study highlighted on Google's platform (feature retired)
