• Tourism Market Research

    Turas Media provides the travel and tourism research and data necessary for informed decision-making.

    Destinations - Tour Operators - Theme Park
  • Unlock Your Destination's Potential with improved travel tourism industry market research

    We provide comprehensive market research and feasibility studies for tourism development.

    From analyzing visitor trends and competitive landscapes to evaluating infrastructure and designing compelling experiences, we deliver actionable insights that drive growth and maximize your destination's economic impact.

    Let us help you turn your vision into reality.

  • Tourism Research and Feasibility Project Examples

    Our Recent Project Spotlights

    City Tourism Strategy: The Blueprint to Own a Passion by Shawn Sires, Turas Media How Cities...
    Unlocking a Destination's Marketing Organization's Event Potential A Strategic Analysis of...
    The Home Field Advantage: How Turas Media Scored a Win with an Indoor Sports Complex Feasibility...
    How Turas Media Delivered a Feasibility Study for a Major Midwest Theme Park Shawn Sires -...
  • Turas Media provides the travel and tourism research and data necessary for informed decision-making.

    Our clients are typically:

    Economic Development organizations, cities, and tourism DMOs that need to measure economic and finacial impact to understand value.

    Tourist attractions, theme parks, and activity operators that seek to become more predictable, attract more visitors, and boost revenue.

    evelopers and investors who require reliable market data to make informed investment decisions.

  • We analyze tourist and visitor motivations, assess infrastructure capabilities, and evaluate market opportunities to help you:

    Identify high-potential visitor segments

    Optimize your destination's assets and amenities

    Develop compelling experiences that drive repeat visitation

    Maximize your return on investment

    The Turas Media Difference: Unlocking Deeper Insights

    Traditional market research often scratches the surface, providing a limited snapshot of traveler behavior.

    Turas Media's pioneering approach delves deeper, utilizing proprietary tools for sentiment analysis and Emotion AI. This allows us to automatically identify not just what visitors are saying, but how they truly feel about their experiences, your destination, and your offerings.

    Elevating Your Strategic Decision-Making

    Go Beyond Economic Impact: While traditional economic impact analyses focus on financial metrics, Turas Media integrates real-time sentiment data to provide a holistic view of tourism's value, encompassing emotional resonance and perceived social and environmental impacts.

    Refine Financial Feasibility:

    For new ventures, we go beyond market trends to analyze consumer sentiment towards comparable facilities, offering a more accurate prediction of success and highlighting features that emotionally connect with potential visitors.