The Home Field Advantage: How Turas Media Scored a Win with an Indoor Sports Complex Feasibility Study
Written by Shawn Sires
Executive Summary
The Challenge: A major city sought to validate the feasibility of a new Indoor Sports Complex to expand recreational opportunities and attract regional sports tourism.
- The Approach: Turas Media conducted a detailed study, analyzing community demand, existing facilities, operational costs, and economic impact. We also provided multiple conceptual designs and assessed the potential for an outdoor baseball/softball complex.
- The Findings: The report confirmed a strong community demand and identified significant opportunities for new revenue streams and tourism. The analysis also provided a clear path for phasing and expansion.
- The Outcome: Turas Media provided the Parks and Recreation Department with the strategic intelligence and confidence to move forward, transforming a civic vision into a viable business opportunity for the community.
When a major city's Parks and Recreation Department sought to elevate its community's recreational offerings, it knew it needed a definitive, data-driven plan.
Their goal was clear: expand recreational opportunities for residents while also attracting high-profile regional events and sports tourism. This required a comprehensive feasibility study for a new Indoor Sports Complex and regional sports tourism, and Turas Media was brought in to provide the strategic roadmap.
Our Approach: Create a Strategic Game Plan
To deliver a comprehensive, actionable assessment, Turas Media conducted a multi-faceted feasibility study. Our methodology went beyond simple market research, analyzing the project from every angle to identify both opportunities and potential risks.
Demographic & Participation Analysis: Turas Media began by analyzing local demographics and sports participation trends to determine community demand for an indoor sports facility and identify gaps in existing recreational offerings.
Facility Design & Phasing: Our team provided multiple conceptual designs for the complex, detailing size, layout, and a full list of amenities. This included an assessment of site accessibility, parking, and support facilities, with a strategic plan for phasing and expansion possibilities to accommodate future growth.
Financial Projections: Turas Media developed capital cost estimates for both construction and equipment, providing a clear picture of the initial investment. We also projected the complex's operating budget, staffing needs, and ongoing maintenance requirements to ensure long-term sustainability.
Competitive Opportunity: We evaluated the regional market of existing sports tourism destinations, the sports competition opportunities, and the gaps. We assessed the regional demographics, psychographic profiles, and growth communities.
Economic & Tourism Impact: Turas Media evaluated the potential economic and tourism impact of the complex, identifying key revenue opportunities and funding strategies. A key part of the project included an optional assessment of an existing outdoor baseball/softball complex, determining its potential to be integrated into the new facility's offerings.
The Findings: A Clear Path Forward
Turas Media's report concluded with a definitive assessment and a series of strategic recommendations designed to maximize the sports complex's potential and to increase sports tourism through unique and growing opportunities. We not only confirmed the project’s market feasibility but also provided a detailed roadmap for its phased development, financial sustainability, and positive community impact. The analysis highlighted a significant opportunity to capitalize on the city’s passion for sports, enabling the new complex to become a central hub for both residents and regional visitors.
By transforming a high-stakes vision into a clear, data-backed plan, Turas Media gave the Parks and Recreation Department the confidence and strategic intelligence needed to move forward. This project delivered thorough research and proactive problem-solving, turning a complex concept into a viable business opportunity.