"I help Tourism, Destinations, Hospitality, and Attraction firms cut through complexity to achieve measurable, sustainable growth—from initial development planning through operational excellence."

As the founder of Turas Media (established 2012), my focus is on translating my years of experience working with owners, operators, and executive teams into the key decisions and best practices that are already proven to deliver results... A successful Strategy requires a commitment to planning, customer experience, proven technology, Data Strategy, and continually evolving competencies."

Core Expertise & Value Levers

Consulting focus is on the core levers that drive profitability across revenue streams and the entire business lifecycle within the Leisure and Hospitality space:

Attraction & Theme Park Development: Strategic consulting for destinations and developers from the earliest stages of a project, including integrating industry best practices for Operational Planning, Distribution, and Technology Selection (Booking systems, CRM, etc.).

Operational Optimization & Efficiency: Specializing in helping established businesses transform performance by identifying and eliminating friction points, leading to Enhanced Operational Efficiency and accelerated Revenue Growth.

Private Market Strategy & Financial Planning: Applying Corporate Finance principles to provide critical financial planning input, ensuring an accurate understanding of technology investments, and driving profitability across multiple revenue streams.

Innovative Market Research & Data Strategy: Utilizing proprietary tools for Sentiment Analysis, Customer Profiling, and Feasibility Studies to identify untapped market opportunities and inform board-ready sales and marketing strategies.

Beverage/Spirits Business Scaling: Deep authority in the highly regulated industry of Beer, Wine, and Spirits, focusing on strategies for Funding, Distribution, Digital Marketing, and E-commerce expansion.

Publications and Thought Leadership

The Complete Alcohol Business Plan Blueprint: Step-by-Step Strategies for Funding, Distribution, Digital Marketing, E-commerce, and Market Expansion for Beer, Wine, and Spirits Brands

ISBN: 9798218656003

Context: This definitive work establishes his authority in the complex beverage market, detailing actionable strategies for brand launch and scale.

https://www.harvard.com/book/9798218655990

Conferences & Speaking Engagements

Shawn Sires shares strategic insights with executive audiences across Leisure and Tourism, media, and global travel trade organizations:

• Advertising Week
• Digital Hollywood
• National Association of Broadcasters (NAB)
• U.S. Travel Association's IPW (The leading international inbound travel trade show)
• UNLV School of Hospitality

Select Clientele & Industry Impact

Shawn Sires and his teams have partnered with some of the world's most recognized and complex organizations to drive strategic growth and operational excellence, including:

Attractions & Entertainment: Disney, Great America, Paramount

Hospitality & Gaming: Hilton, Caesars Entertainment, MGM

Global Brands: Apple, Levis, Svedka

University of Arizona BSBA Corporate Finance

Eller Center, University of Arizona, Private Market Economics

Linkedin Profile

shawn@turasmedia.com