
Mark McAlister
Consulting Partner, Operational Strategy & Guest Experience
Specialization:
Large-Scale Leisure Operations, Experience design, Service Design, and Operational Readiness
Experience
Mark brings 14 years of cross-functional leadership from Walt Disney World and Walt Disney Parks and Resorts, where he focused on operational excellence and the processes and procedures that deliver world-class guest experiences.
His expertise spans the entire leisure ecosystem, having served in leadership roles across all four Disney theme parks, three resort hotels, and significant operational hubs, including Disney Springs.
Mark bridges the gap between high-level strategy and frontline execution, specializing in operational readiness for significant capital projects.
Consulting Offerings
Operational Excellence & Process Optimization
Premium Service Design - Designing end-to-end bespoke service models, including concierge levels, private tours, and high-profile event management.
Strategic Launch & Change Management
Operational Readiness: Leading the transition from "Construction" to "Operation" for major capital expansions and product launches.
Culture Engineering & Talent Pipeline
The Talent Lifecycle: optimizing the employee journey from "Day One" orientation to executive development.
High-Performance Culture: Designing recognition and accountability programs that align cross-functional teams (e.g., Front Desk, Housekeeping, Operations) toward a single guest-centric goal.
Experience Design & Narrative: Parks, for Museums, and Attractions want to deepen guest immersion.
The Narrative Journey: Crafting a cohesive story that guides the guest from arrival to departure, ensuring that "the show" extends beyond the experiences into retail, dining, and common areas.
Sensory & Emotional Engagement: Designing environments that engage all senses to foster escapism and emotional connection.
Touchpoint Architecture: Auditing and designing "micro-experiences"—ensuring that utilitarian spaces (restrooms, queues, entry turnstiles) reinforce the theme rather than breaking the immersion.
EDUCATION AND CERTIFICATIONS
Harrison College Business Administration and Marketing
Disney College Program Alumni
Turas Media
Strategic guidance, market research, and tech solutions for Attractions, Theme Parks, Tours, and DMOs.
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